This week’s New Music Friday has officially marked the dawn of a new era for several prominent figures in the hip-hop landscape, signaling a significant shift with the release of highly anticipated projects and surprise collaborations. From the triumphant return of a celebrated artist after a lengthy hiatus to the fiery emergence of a diss track that has sent shockwaves through the industry, the sonic landscape has been dramatically reshaped. This influx of new music not only caters to the established fan bases but also introduces fresh dynamics and potential genre-bending collaborations that promise to influence the trajectory of popular music.
Isaiah Rashad’s Highly Anticipated Return: A Glimpse into "It’s Been Awful"
After a five-year period of absence from the recording booth, Chattanooga’s own Isaiah Rashad has returned with "Same Sh!t," the lead single from his forthcoming album, It’s Been Awful. This release marks a pivotal moment for the Top Dawg Entertainment (TDE) artist, whose previous work, particularly The Sun’s Tirade (2016) and Cilvia Demo (2014), garnered critical acclaim for its introspective lyricism and distinct Southern-infused sound. The five-year gap has been filled with speculation and anticipation from his dedicated fanbase, eager for new material that captures the raw honesty and laid-back flow that have become Rashad’s hallmarks.
"Same Sh!t" is described as a "southern-fried trunk-rattler," a testament to Rashad’s ability to blend contemporary trap sensibilities with his signature soulful delivery. The lyrical theme of being "stuck in Groundhog Day" resonates with a universal feeling of stagnation, a sentiment that many listeners can connect with, particularly in the context of the artist’s extended break. The single serves as a powerful reintroduction, hinting at the thematic depth and sonic exploration that listeners can expect from the full album, slated for release on May 1st. The anticipation surrounding It’s Been Awful is palpable, with fans hoping it will further solidify Rashad’s position as a vital voice in modern hip-hop.
DJ Khaled’s "Aalam of God": A Star-Studded Opener
DJ Khaled continues his tradition of curating star-studded anthems with the release of "One of Them," the lead single from his highly anticipated 14th album, Aalam of God. This track features the formidable pairing of trap titans Future and Lil Baby, a collaboration that immediately signals Khaled’s intent to deliver another commercial juggernaut. The single embodies Khaled’s signature formula: high-profile features, infectious beats, and an undeniable swagger that aims to dominate the airwaves.
While "One of Them" aims to capture the attention of the masses, the question of whether it truly represents "one of them ones"—a phrase often used to denote an exceptional and impactful track—remains to be seen. The collaboration between Future, known for his prolific output and genre-bending influence, and Lil Baby, a consistent force in contemporary trap music, offers a potent combination. The long-delayed Aalam of God has been subject to numerous release date shifts, adding an element of intrigue to its eventual arrival. This lead single sets a high bar for the rest of the album, suggesting a collection of tracks designed for maximum impact and widespread appeal, further cementing DJ Khaled’s role as a master curator of hip-hop’s biggest names.
Snoop Dogg’s "Ten ‘Til Midnight": A Creative Renaissance
Snoop Dogg is demonstrating a remarkable surge of creative energy since his acquisition of Death Row Records. His latest musical offering, the album Ten ‘Til Midnight, arrives in tandem with a recently released film of the same name, showcasing a multi-faceted artistic endeavor. The album sees Snoop reuniting with a constellation of legendary collaborators, including Pharrell, Swizz Beatz, Erick Sermon, Rick Rock, and Soopafly. This ensemble of producers and artists represents a significant lineage within hip-hop, promising a project steeped in nostalgia and classic sonic aesthetics, while also pushing forward with contemporary relevance.
The synergy between Snoop Dogg and these influential figures is expected to yield a rich tapestry of sound, blending the iconic West Coast G-funk influences with diverse production styles. The film and album synergy suggests a cohesive artistic vision, where music and visual storytelling intertwine to create a compelling narrative. Snoop Dogg’s continued prolificacy and his commitment to revitalizing the Death Row legacy underscore his enduring impact on the music industry, proving that his influence remains as potent as ever. Ten ‘Til Midnight is poised to be a significant release, reflecting Snoop’s enduring artistry and his dedication to his craft.
Gucci Mane’s "Crash Dummy": A Defiant Diss Track Ignites Controversy
The most explosive release of the week undoubtedly comes from Gucci Mane with his blistering diss track, "Crash Dummy." This record is a direct and defiant assault aimed at fellow artists Pooh Shiesty and Big30. The motivation behind this lyrical onslaught stems from a serious accusation: Pooh Shiesty and Big30 are currently facing federal charges related to an alleged kidnapping and robbery of the 1017 Records boss earlier this year. This personal vendetta, brought to the forefront through music, has sent shockwaves through the hip-hop community, highlighting the often-volatile nature of industry relationships.
The release of "Crash Dummy" is not merely a musical offering but a public declaration of retribution. Gucci Mane, a veteran artist and influential figure, wields his lyrical prowess as a weapon, directly confronting the alleged actions of his former associates. The context of the federal charges adds a layer of gravity to the diss track, transforming it from a typical rap beef into a narrative with real-world legal implications. Zaytoven’s production is expected to provide a hard-hitting backdrop, perfectly complementing Gucci Mane’s aggressive delivery. This release has ignited significant debate and speculation within the hip-hop discourse, underscoring the raw and often confrontational power of the genre.
A Diverse Soundscape: Freestyles, Star-Studded Projects, and Surprise Link-Ups
Beyond these headline releases, New Music Friday has delivered a rich and varied selection of projects and tracks catering to a wide spectrum of hip-hop tastes. Yasiin Bey, formerly known as Mos Def, has graced his Substack channel with a rare freestyle over the now-viral beat of Future, Metro Boomin, and Kendrick Lamar’s "Like That." This freestyle, dubbed "LikeZ," offers a glimpse into the lyrical dexterity and profound artistry of a legendary MC, reminding listeners of his enduring skill and thoughtful approach to music.
BossMan Dlow and Joyner Lucas have also made significant contributions with their respective projects. BossMan Dlow’s Chicken Talkin Bastard features a star-studded lineup, including G Herbo, DaBaby, and Trey Songz, promising a diverse collection of tracks. Similarly, Joyner Lucas’s ADHD 2 Reloaded boasts an equally impressive roster of features, with artists like Big Sean, Chris Brown, and NBA YoungBoy contributing to what is sure to be a highly anticipated album.
Furthermore, this week has been characterized by unexpected and exciting collaborations. Doechii has joined forces with pop icon Lady Gaga for the track "Runway," featured on the soundtrack for The Devil Wears Prada 2. This cross-genre collaboration highlights the increasing permeability between different musical spheres and offers a fresh sound for both artists’ fan bases. In another surprising alliance, Kehlani has linked up with hip-hop pioneer Missy Elliott for the track "Back and Forth." This pairing of a contemporary R&B star with a legendary female MC suggests a fusion of smooth vocals and innovative beats, promising a captivating listening experience. These surprise link-ups underscore the dynamic and ever-evolving nature of the music industry, where artists are increasingly willing to experiment and collaborate across genres and generations.
Extended Tracklist and Production Credits
The comprehensive slate of releases this week offers a deep dive into the current state of hip-hop and its surrounding genres. Each release, from major label offerings to independent projects, contributes to the vibrant tapestry of new music.
Isaiah Rashad – "Same Sh!t"
- Produced By: Don Oskar, Mario Luciano & Nate Hobden
Gucci Mane – "Crash Dummy" (Pooh Shiesty & Big30 Diss)
- Produced By: Zaytoven
DJ Khaled feat. Future & Lil Baby – "One of Them"
- Produced By: DJ Khaled, TM88, Rozay Knockin, Marko Lenz & Concentracia
Snoop Dogg – Ten ‘Til Midnight
- Featuring: Pharrell, Swizz Beatz, Erick Sermon, Nottz, Soopafly, Rick Rock, October London, Peezy, Trindad James, MyGuyMars
Doechii feat. Lady Gaga – "Runway" (From The Devil Wears Prada 2 Soundtrack)
- Produced By: Bruno Mars, Andrew Watt, Cirkut & D’Mile
Yasiin Bey – "LikeZ" ("Like That" Freestyle)
- Produced By: Metro Boomin
BossMan Dlow – Chicken Talkin Bastard
- Featuring: G Herbo, DaBaby, Trey Songz, OJ Da Juiceman, YKNIECE, BossMan Pac, Goldenboy Countup
Joyner Lucas – ADHD 2 Reloaded
- Featuring: Big Sean, Chris Brown, NBA YoungBoy, Kodak Black, Ty Dolla $ign, T-Pain, DaBaby, Fireboy DML, Ava Max
Kehlani feat. Missy Elliott – "Back and Forth"
- Produced By: Khris Riddick-Tynes & The Stereotypes
Lupe Fiasco – "Crash Out"
- Produced By: Credits unavailable
Fergie Baby feat. Cameron – "Harlem River Drive (Remix)"
- Produced By: Credits unavailable
Marco Plus – "Windows 98"
- Produced By: Marco Plus, Wulf Morpheus and IK-EY
Buddy – Simmie Sims III
- Featuring: Jay Rock, Kalan.FrFr, Guapdad 4000, KEY!, CUZZOS, Huey Briss, Kent Jamz, Indigo Boys, Faucet
Nelly Furtado & Boi-1da – "Electric Circus" (Canada Soccer 2026 World Cup Anthem)
- Produced By: Boi-1da & ZALE
Lil Tjay – "First Time"
- Produced By: whywhiteshine & rigasbeats
Ovrkast. feat. Niontay – "Wata"
- Produced By: Ovrkast.
Skrilla feat. NBA YoungBoy – "Free 40"
- Produced By: Solo Wolf Beats UK
AZ feat. Mume Fresh – "So High"
- Produced By: Bink!
REASON feat. CUZZOS – "Humble’Em_PINK"
- Produced By: Credits unavailable
Blxst & Big Sad 1900 feat. Lori Perry – "Day After Day"
- Produced By: Credits unavailable
Your Old Droog & Tha God Fahim – "MESHUGENA"
- Produced By: J-Es
BunnaB – "We Back Outside"
- Produced By: 10kjake & Sammy Haig
Sir Michael Rocks feat. Valee – "In Solace"
- Produced By: Geeohhs
H3adband & DaBaby – "She Can Get It"
- Produced By: SayyDuke
Tink – Fuck, Marry, Kill
- Featuring: G Herbo, Tee Grizzley, Bryson Tiller, Rob49
DJ Muggs & T.F. – Don’t Call Me Lucky
- Featuring: Ghostface Killah, Roc Marciano, Boldy James, Rome Streetz, Meyhem Lauren, OT The Real, HeartBreak JC
Serial Killers (Xzibit, B-Real & Demrick) – This Thing of Ours
- Featuring: Chuck D, Scoop Deville
Blade Brown & Benny The Butcher – "Blue Marlin"
- Produced By: Credits unavailable
Jason Derulo feat. Kevin Gates – "Sexy For Me (Remix)"
- Produced By: Phil Greiss
Fetty P Franklin – "Zelle Money"
- Produced By: Credits unavailable
Deante’ Hitchcock – "Electric Revival"
- Produced By: Credits unavailable
El Costeau – "F U"
- Produced By: twelveAM & Coco Costeau
The breadth of artists and the variety of production styles present in this week’s releases highlight the dynamic and ever-evolving nature of the music industry. From established veterans making significant comebacks to emerging artists solidifying their presence, New Music Friday continues to be a crucial benchmark for the state of contemporary music. The impact of these releases will likely be felt across streaming platforms, radio airwaves, and the broader cultural conversation for weeks to come.
